This news also tops the consumer version of the IKEA swedish subsite. Kamprad was the most well known entrepneur in Sweden. He projected an image of himself as

This news also tops the consumer version of the IKEA swedish subsite. Kamprad was the most well known entrepneur in Sweden. He projected an image of himself as an every day man, even somewhat behind ("smådum") which he obviously was not. He considered the entire supply chain, including buying forests as supply for wood. With him gone, only future will tell if IKEA will be able to keep up its success.