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> It’s a phenomenally good deal for them at the moment The problem here is in the at the moment. MoviePass trains consumers to see the experience of going to t
by jorams 9y ago
> It’s a phenomenally good deal for them at the moment
The problem here is in the at the moment. MoviePass trains consumers to see the experience of going to the movies as effectively worth nothing. That is very bad for theaters, because when MoviePass goes away they will be left with a product---with small margins---that consumers see as incredibly expensive.
- RodgerTheGreat 9y agoAnd the insidious part of this is that MoviePass doesn't have to fail. If they achieve sufficient market dominance they can ruin any theater that refuses to play ball by removing their ticket "subsidies". "Heads I win, tails you lose."