If you try to use social media as a traditional advertising platform, of course nobody's going to notice. Leo used Google Buzz, Twitter, etc. to broadcast cont

If you try to use social media as a traditional advertising platform, of course nobody's going to notice. Leo used Google Buzz, Twitter, etc. to broadcast content instead of cultivating conversation & community. If he was using these tools for two-way interaction instead of one-way communication, he would've gotten a lot more complaints when he went offline.