The use case is that people are online, at their computer and see their Twitter client notify them of an interesting sound update while they were wasting away t

The use case is that people are online, at their computer and see their Twitter client notify them of an interesting sound update while they were wasting away time, procrastinating or just plain looking for some diversion. They see an update from a source they trust and decide to click through to read it. That's not a very far stretch. People read things from Twitter all the time, that's not the problem. The issue is they only read the most recent stuff river of news style and who knows how many people they follow? Leo's Buzz to Twitter cross-poster should have had some kind of link tracking built into the URL to tell him if people were clicking on his updates. Leo says he had 15 updates in 2 weeks not broadcast, but when you look at his usual posting style, it's all notifications about his recent shows (which I get via iTunes automatically) and (self confessed) pictures of food he's eating. That's not exactly quality material that people will click through to. Had he posted more appealing content, his lack of updates would have been a greater loss.