I suspect it's to allow easy payment, just like Lyft/Uber take away the payment problem. But, also maybe to give it some legitimacy, and make it seem like a "re

I suspect it's to allow easy payment, just like Lyft/Uber take away the payment problem. But, also maybe to give it some legitimacy, and make it seem like a "real" business rather than a flea market in a car...we Americans do like our big box stores and don't always love our mom and pop shops. I'm surprised it's not against the Uber/Lyft terms of service for drivers, and probably will be soon, if it makes money for Cargo. An obvious optimization of this model is making it so the price of any snacks or "essentials" you buy on your ride is just added to the cost of your ride. So, if I were an investor in Cargo, I'd be asking, "What are you going to do when (not if, again if this is profitable) Uber/Lyft start selling products during rides?" I've seen some drivers pitching their own businesses (i.e. mentions they're a DJ, or house painter, or handyman, or whatever, in casual conversation and has their card handy), but I've never seen one selling stuff directly in the car. I've heard some drivers give away stuff like water and what not, but I've never been in one of those cars. Maybe because I never take the fancy luxury Uber/Lyft services.