You may also be missing the fact that VCs need big exits to be successful. It's very possible that the 2 businesses that are successful just didn't have the per

You may also be missing the fact that VCs need big exits to be successful. It's very possible that the 2 businesses that are successful just didn't have the percieved potential to be unicorns. I keep hearing rumor that the term 'lifestyle business' has started to take on a pajoritive tone in certain circles, and I suspect it has a lot to do with how little interest the owner has is big growth. I personally would probably never try to get VC funding since my goal in business is always to not work, and big growth requires way more effort than it's worth.