3 ms·

What do you mean?

• NicoJuicy 9y ago
  Blue ocean = unicorn business. The billion dollar companies that search funding
  • mindcrime 9y ago
    Blue ocean = unicorn business. It's been a while since I read the book, but I don't think that's quite right. A market can be a "blue ocean" but be too small to support a billion dollar business. And you can certainly build a billion dollar business in a red ocean, if you just execute better than everybody else. Now if one was to say "assuming sufficient size, it's easier to make a billion dollar company in a blue ocean market" then I think that would absolutely be true.
  • brucephillips 9y ago
    Blue ocean does not equal unicorn. That's a mistake the author makes. Blue ocean, by definition, is just an open market. That market can be big or small.