3 ms·
Ask HN: Do tech media/individual bloggers ever cover unknown products?
All I can see is either start-ups, that have already been funded or products, that are new, but already quite popular...
Do any of them actually cover new products that are BARELY KNOWN (if at all) to anyone?
Maybe anyone knows a media outlet or individual blog specializing on covering unknown/just-launched stuff...
- PaulHoule 9y agoIf you have something really new and interesting you can pitch it to tech sites, bloggers, etc. and get some attention. A lot of times people are pitching something that is not really that interesting, or they pitch it in a way that reporters cannot turn into a story that their audience can understand. (I've made that mistake!) Generally if you reach out to bloggers and tech writers you will get some response.
- everrmore 9y ago> If you have something really new and interesting you can pitch it to tech sites, bloggers, etc. and get some attention There is this so-called 'chicken-egg' problem with new products, when a product is interesting only when has a lot of users... And this applies to a really large number of new products... I'm myself in this situation right now with my product... That's why I'm looking for a media outlet/individual blog that could potentially be interested in covering a product with a small userbase...
- matt_the_bass 9y agoIt depends on the market sector, but many have trade magazines/web sites which are always looking for editorial and advertising. If you can ghost write the editorial for them, it saves them work. If you advertise with them, they may write about you at another time. To be effective though you need a compelling story.