The biggest issue is that consumers don’t read privacy policies or user agreements. If a company gets a user to waive their privacy, their data can and will be

The biggest issue is that consumers don’t read privacy policies or user agreements. If a company gets a user to waive their privacy, their data can and will be traded on the secondary market. It’s just simple economics. I think most people who reside in the US would be shocked if they knew how much PII is traded about them. Very few people these days don’t have a personal record. Knowing what’s out there, I wish I lived in the EU.