They know how much they get per customer from an advertiser. They could then simply offer a "no advert" plan at this premium (or more), like cbs all access do.

They know how much they get per customer from an advertiser. They could then simply offer a "no advert" plan at this premium (or more), like cbs all access do. If they don't they're idiots. Remember there's plenty of competiton for entertainment nowadays.