> Personalization is a big deal in e-commerce That's a claim that is not backed up by anything. Most personalized service one can get is in boutique non-ecomme

> Personalization is a big deal in e-commerce That's a claim that is not backed up by anything. Most personalized service one can get is in boutique non-ecommerce companies. Those companies are struggling. That in turn means that personalization at this time is a gospel.