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After reading the article, I can't figure out what their product does at all in practice. Apparently it turns "hello user" into "Hello Bob, it’s great to meet
by devit 9y ago
After reading the article, I can't figure out what their product does at all in practice.
Apparently it turns "hello user" into "Hello Bob, it’s great to meet you on a wonderful December day" but it's not at all clear how that's packaged into something that's useful and non-trivial.
That seems like it could have been one of the main problems.
- roynal 9y agoWell, the example is a very simplistic one for the purpose of this interview. The vision, if you could call it that, was to package other signals e.g. weather, geography, and demography into personalizing a message. Having come from a background of e-commerce I definitely know personalization has a positive impact on cart values, engagement, and conversions. Considering all of that our hope was that we would be that kind of a personalization software for mobile apps.
- devit 9y agoBut how does that work in practice? Does their system determine those signals or are they fed to it as input? How can it possibly provide a generic solution to "personalizing a message" that works across all apps and is not just something trivial like the example in the interview? On the web the kinds of "personalization" I can think of are public account profiles, targeted advertisements, recommendation engines ("you may also like...", "products like this...", etc.), algorithmic newsfeeds and history-sensitive search. If their software does any of those, maybe they should just say what it does.