So I buy the impressions from you, or the blogger directly? AdTaily lets the blogger keep 100% when the ad is purchased from the website directly. They hope t

So I buy the impressions from you, or the blogger directly? AdTaily lets the blogger keep 100% when the ad is purchased from the website directly. They hope to then get people who have advertised in the past to advertise on other sites through their marketplace, where they take a percentage, similar to BuySellAds.com, who takes 20%. There is another company, iSocket.com that is taking a similar approach (e.g. https://www.isocket.com/group/techcrunch https://www.isocket.com/group/techcrunch), except instead of a commission, they do a flat fee per month.