I don't know if there is a lot of useful information to glean from this post, but I did enjoy guessing about a few things that were (domain) name-related. Unde

I don't know if there is a lot of useful information to glean from this post, but I did enjoy guessing about a few things that were (domain) name-related. Under "What would you do differently?" > I would definitely not put a lot of emphasis on domain name or invest a lot of money without researching the potential of the name. I was tickled by this, because at the outset I was actually interested in reading an article about the failure of a highly-marketed blood thinner of the (almost exact) same name. I guess this guy probably learned it's hard to win mindshare & SEO points when you're up against Pfizer, who owns Eliquis.com.