The term I see often now is: "Writing to the Market". That it's part formula, part SEO, part trying to fit into "readers who liked X might like Y". In startup

The term I see often now is: "Writing to the Market". That it's part formula, part SEO, part trying to fit into "readers who liked X might like Y". In startup terms it's often like "Uber for X". Consider Harry Potter. There are tons of variants around the theme of "Young person with powers goes to school". So you end up with things that are like "Harry Potter for College", "Harry Potter but Superheroes", "Harry Potter but Female lead". None of which is marketing in the sense of placing ads, but more fundamentally about writing/making something that will sell.