I'd say Warren Miller has spent the last 50 years using technology to create a new media audience. He was the precursor to companies like Matchstick Productions

I'd say Warren Miller has spent the last 50 years using technology to create a new media audience. He was the precursor to companies like Matchstick Productions, Teton Gravity Research, and Red Bull Media House. Watching his movies as a kid was the reason I started putting a video camera on my helmet and video camera in my backpack before GoPro was created. WME wasn't really pop culture, and I wouldn't categorize Warren Miller as a celebrity. He did use technology to create a life-style business in a category that didn't exist before, which is why I think the post belongs here.