Creative and design may remain - but configuring and optimising CPC campaigns, content scheduling, automated comms (although the systems will have to be set up

Creative and design may remain - but configuring and optimising CPC campaigns, content scheduling, automated comms (although the systems will have to be set up and reviewed), conversion tracking and targeting, converting assets to different formats, account managing agencies/clients etc... will all be up for grabs. I'd recommend looking into ways to create/review/optimise automations. That way you get to blend tech and marketing, and get to lead on integration of new technologies.