It's about creating an illusion that you can control it. Recently a lot of people have been invoking Terminator-esque visions of AI slipping out of control and

It's about creating an illusion that you can control it. Recently a lot of people have been invoking Terminator-esque visions of AI slipping out of control and becoming the worst threat to humanity's survival. Obviously if this were to become the prevailing image of AI in our culture, companies that work on AI would seem outright evil. That's why they're dishing out propaganda (because that's what this article is) to change the zeitgeist.