Google's main business is advertising, search is just one of the vehicles to deliver the ads. Google wants you to see, watch and click as many ads as possible.

Google's main business is advertising, search is just one of the vehicles to deliver the ads. Google wants you to see, watch and click as many ads as possible. The top search results are all ads and look very similar - more than ever - to real search results. And than you have Youtube, a gorefest of ads and unfiltered comments, with creators begging for likes and subs.