My company recently went through a merger and did the typical rearranging of deck chairs, including renaming things arbitrarily. My department is commercial pro

My company recently went through a merger and did the typical rearranging of deck chairs, including renaming things arbitrarily. My department is commercial products (mobile apps). The new name for this department? "Agile Build Factory" They're literally telling us we're factory workers to them. My objections to this name were met with blinks and hand waves.