Right. That's why I said Five Guys isn't, to highlight that they aren't really competitors despite people choosing to compare them. And more to the point, that

Right. That's why I said Five Guys isn't, to highlight that they aren't really competitors despite people choosing to compare them. And more to the point, that In-N-Out is so exceptional in both food and service it can begin to draw comparisons to operations in a higher market segment.