Thanks, Will. Distilled is very well-known and respected so I look forward to your feedback. The agency question is tough to answer in a single soundbite. So h

Thanks, Will. Distilled is very well-known and respected so I look forward to your feedback. The agency question is tough to answer in a single soundbite. So here goes a long-winded response. :) It is true that there are many companies trying to bring their SEO operations in-house (but not everybody, of course). I have helped quite a few do this successfully myself and this experience was one of the primary motivators for building Ginzametrics. But the point is not to merely replace people (agencies or otherwise) with tools but to let talented people do their job better with more automation. We both know that there are still far too many Excel-jockeys in this industry doing work that should be automated. That's one of the things I'm focused on fixing. Agencies are some my best customers because the agencies that I work with are bringing value to their customers above and beyond what those customers could do in-house due to their expertise, experience and local presence (in the case of global / local SEO projects). The fact that they are investing in tools such as Ginzametrics further shows their instinct to innovate and become more efficient.