Insecurity has always been a strong undercurrent in advertising. Anytime you see a picture of someone looking happy or having fun with a product, that's a tiny

Insecurity has always been a strong undercurrent in advertising. Anytime you see a picture of someone looking happy or having fun with a product, that's a tiny dig at your insecurities that maybe you aren't having as much fun as you could with that product. Its just that, Instagram especially because of the power of an image, its like not only did they set out to create a platform to maximize your insecurity, they recruited thousands of people and gave them a special title ("influencer") and pay them to amplify that message as loudly as possible, then bake in the same addictive interactions as Facebook, and then monetized the whole thing. Its not to say that its always bad and should be shut down, just be aware of the effects it can have and be honest about how you react to them.