I don't get it, it's far too abstract to me. A company's goal is to fulfill its vision? It really doesn't help unless they identify what that vision is. And ide

I don't get it, it's far too abstract to me. A company's goal is to fulfill its vision? It really doesn't help unless they identify what that vision is. And identifying who the stakeholders are is of course an important step but it doesn't illuminate anything unless we know what they intend.