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One thing that AirBNB seems to get right, is knowing who its customers are. They have two major categories of customer: Hosts and Guests. (Those have subdivisio

One thing that AirBNB seems to get right, is knowing who its customers are. They have two major categories of customer: Hosts and Guests. (Those have subdivisions as well, which may be quite significant.) Curiously, one of those is effectively the "product" peddled to the other. This model can be generalized across many kinds of gig economy websites. How is it that AirBNB can be so much better at this than other websites with similar models? Is it because the services on offer are that much more complex?

timewarrior 9y ago
There are a few reasons why AirBnb is succeeding and many other gig economies are struggling. 1. AirBnb is a global market place. It’s much more difficult to build a global market place and its much easier to defend your moat once you are a global marketplace. Travelers from all over the world want to visit all over the world. There is a chicken and egg problem when you start. This benefit applies to Uber to much lesser degree because they are a city level market place. Most riders ride in their home city majority of their time. 2. Repeat business between travelers and hosts are much lesser compared to other gig economies. While people might get tempted to cut a direct deal with their cleaner or dog walker after a few good experiences, it’s much less likely to happen with AirBnb. Same benefits applies to Uber.
- ghaff 9y ago
  Re: 1. Also, at least the legitimate parts of AirBnB's business (i.e. not the condo sublets that break lease agreements or homeowner's association rules), are a pretty well-established business. Low-touch B&Bs, including without the breakfasts, is a thing. So are vacation home rentals. There wasn't a very good company to do all this through in anything like a consolidated way before. There were some vacation rental companies but none were very good. My parents rented out their vacation home in Mexico for many years and would absolutely have used AirBnB had it existed at the time.

timewarrior 9y ago

There are a few reasons why AirBnb is succeeding and many other gig economies are struggling. 1. AirBnb is a global market place. It’s much more difficult to build a global market place and its much easier to defend your moat once you are a global marketplace. Travelers from all over the world want to visit all over the world. There is a chicken and egg problem when you start. This benefit applies to Uber to much lesser degree because they are a city level market place. Most riders ride in their home city majority of their time. 2. Repeat business between travelers and hosts are much lesser compared to other gig economies. While people might get tempted to cut a direct deal with their cleaner or dog walker after a few good experiences, it’s much less likely to happen with AirBnb. Same benefits applies to Uber.

ghaff 9y ago
Re: 1. Also, at least the legitimate parts of AirBnB's business (i.e. not the condo sublets that break lease agreements or homeowner's association rules), are a pretty well-established business. Low-touch B&Bs, including without the breakfasts, is a thing. So are vacation home rentals. There wasn't a very good company to do all this through in anything like a consolidated way before. There were some vacation rental companies but none were very good. My parents rented out their vacation home in Mexico for many years and would absolutely have used AirBnB had it existed at the time.