The term for that is variable-ratio positive reinforcement [2] which leads to habits that are resistant to "extinction" [3]. I just learned this the other day.

The term for that is variable-ratio positive reinforcement [2] which leads to habits that are resistant to "extinction" [3]. I just learned this the other day. [1] https://en.wikipedia.org/wiki/Operant_conditioning_chamber#C.. https://en.wikipedia.org/wiki/Operant_conditioning_chamber#C.... [2] https://en.wikipedia.org/wiki/Reinforcement#Simple_schedules https://en.wikipedia.org/wiki/Reinforcement#Simple_schedules [3] https://en.wikipedia.org/wiki/Extinction_(psychology) https://en.wikipedia.org/wiki/Extinction_(psychology)