It's a very fine line between content and chrome. Most people can't tell you where their browser ends and their OS begins, nor where a web page ends and their b

It's a very fine line between content and chrome. Most people can't tell you where their browser ends and their OS begins, nor where a web page ends and their browser begins. It's all just “the computer is showing this to me”. This is why people put up with “Upgrade AVG!” notifications and click “Fix your computer now!” adverts. Most people see a computer as a service, not a tool: most services are annoying, but you have to put up with them if you want the service; all PCs are the same anyway (unless you can afford a Mac, which is somehow something other than a PC), so there's no better service you can get. My point is: unfortunately, most people don't care. We're very much in the minority.