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I'm excited (as an owner of an agency) to see more and more high quality software in the SEO market. One thing I don't see it doing though is replacing agencie

I'm excited (as an owner of an agency) to see more and more high quality software in the SEO market. One thing I don't see it doing though is replacing agencies (as mentioned in the article); knowing what to do and doing it are two different things. Software has a place in both but can't do either completely. It sounds from other comments here like you know that (you said agencies are your best customers)-so I'm curious: where did that turn of phrase come from? It sounds like something TC might say but they implied you said it... As others have said, great job-especially as a lone co-founder. I'll go sign up for a beta invite now (look for Distilled).

rgrieselhuber 16y ago
Thanks, Will. Distilled is very well-known and respected so I look forward to your feedback. The agency question is tough to answer in a single soundbite. So here goes a long-winded response. :) It is true that there are many companies trying to bring their SEO operations in-house (but not everybody, of course). I have helped quite a few do this successfully myself and this experience was one of the primary motivators for building Ginzametrics. But the point is not to merely replace people (agencies or otherwise) with tools but to let talented people do their job better with more automation. We both know that there are still far too many Excel-jockeys in this industry doing work that should be automated. That's one of the things I'm focused on fixing. Agencies are some my best customers because the agencies that I work with are bringing value to their customers above and beyond what those customers could do in-house due to their expertise, experience and local presence (in the case of global / local SEO projects). The fact that they are investing in tools such as Ginzametrics further shows their instinct to innovate and become more efficient.
- will_critchlow 16y ago
  Well I agree whole-heartedly with the long version! Thanks for the kind words. I look forward to trying it out. Good luck.

rgrieselhuber 16y ago

Thanks, Will. Distilled is very well-known and respected so I look forward to your feedback. The agency question is tough to answer in a single soundbite. So here goes a long-winded response. :) It is true that there are many companies trying to bring their SEO operations in-house (but not everybody, of course). I have helped quite a few do this successfully myself and this experience was one of the primary motivators for building Ginzametrics. But the point is not to merely replace people (agencies or otherwise) with tools but to let talented people do their job better with more automation. We both know that there are still far too many Excel-jockeys in this industry doing work that should be automated. That's one of the things I'm focused on fixing. Agencies are some my best customers because the agencies that I work with are bringing value to their customers above and beyond what those customers could do in-house due to their expertise, experience and local presence (in the case of global / local SEO projects). The fact that they are investing in tools such as Ginzametrics further shows their instinct to innovate and become more efficient.

will_critchlow 16y ago
Well I agree whole-heartedly with the long version! Thanks for the kind words. I look forward to trying it out. Good luck.