9 ms·

Neistat is a great guy, but I just don't get what CNN expected, whats supposed to be ROI of 25m price paid!?

• sintaxi 9y ago
  I get the impression they bought the company expecting Neistat would allow them to tap into his vlogging audience to spread their political agenda so he would become something like a new-wave news anchor. I expect it went something like this... Them: "Hey Casey, you should vlog the womans march" Him: "Nah, I'm going to go surfing with my buddies". I bet this lead to a lot of frustration from both sides when Neistat didn't want to play along.
  • arcaster 9y ago
    I think this kind of friction between Beme and CNN was likely very similar to the friction that pushed Boston Dynamics and Google apart.
    • sintaxi 9y ago
      Hmm yeah, that's an interesting point. I've always be curious what happened there.