> I mean who does he think he is? A showcase user for https://www.overyondr.com https://www.overyondr.com , probably getting the service at a reduced rate, fre

> I mean who does he think he is? A showcase user for https://www.overyondr.com https://www.overyondr.com , probably getting the service at a reduced rate, free or maybe even for some reverse payment in exchange for the publicly. Cost for yondr should be pretty much proportional to audience size (physical pouches), and Jack White might offer a very good cost/visibility ratio for them. (I don't know anything about his typical audience size, but it might lean towards the smaller end of the spectrum relative to his indisputable fame)