83 ms·

I've tried to learn digital marketing online but the most difficult and funny part about it is that all the teachers are digital marketers, so everyone has a ne

I've tried to learn digital marketing online but the most difficult and funny part about it is that all the teachers are digital marketers, so everyone has a newsletter and an ebook they're trying to sell you. So it's difficult to break in and actually learn how to do digital marketing.

soared 9y ago
IMO the only way to learn is to make a quick Wordpress site on one of those easy 1 click install hosts and start writing content and marketing it. (It's easy to get lost playing with the backend of websites so don't even give yourself the ability to do it)
- nickthemagicman 9y ago
  Gotcha. I don't even know where to start though. There's so much info to sift through. lol.
  - soared 9y ago
    Get a free yoursite.wordpress.com blog, write about something you enjoy, start posting links and content in forums/social media/etc. Install analytics and poke around. All the articles/etc are good starting grounds, but you just have to build something, mess around, and break it a couple times.
  - DoreenMichele 9y ago
    What are you trying to market? Who is your target audience? Where can they be found? What other things do they have in common besides a potential interest in the thing you want to promote? What is your price point? Does it all need to be free, or can you throw some money at this? Answer those questions and it should start narrowing down a place to begin.
    - nickthemagicman 9y ago
      Yeah but I'm sure there's technical tools for digital marketing that cross all of these boundaries.
- codingdave 9y ago
  That is just one kind of digital marketing. Getting traffic to a site is not the same thing as getting a business to buy a product. And selling a SaaS product is different then selling a service or a physical device. Every different goal has different channels that will work, different audiences, and thereby needs different marketing plans. To really understand digital marketing, you first need to understand marketing in general, and then learn how to apply it to digital channels.
  - soared 9y ago
    Yeah but driving traffic to a blog teaches the basics and core ideas. What is seo, what is ppc, what is good copywriting, how to find a niche, pick an audience, learn analytics etc. Won't teach you everything, but its how I got started.
ssharp 9y ago
Yes, many are trying to sell you something but the amount of content available for people seeking information on digital marketing is enormous. As a digital marketer, what I've found most lacking in most digital marketing guides and articles is the one-size-fits-all approach. Having worked in-house for a few brands at this point in my career, what works well for business does not work well for another. I've worked for businesses where you'd be hard-pressed to get three sales from Facebook ads a month despite significant spending. I've worked for others where you go through periods where it's almost impossible to fail when spending money on Facebook ads. My advice is to build a framework/approach to what you're doing so that you can operate with flexibility in any situation. Once you have that, you can better contextualize any article you read and once you're familiar with how the different channels perform/operate for what you're trying to market, you can really contextualize anything you hear/read. A great start is reading Traction by Gabriel Weinberg. That book outlines typical channels you can try and acquire customers from. The book advocates casting reels in many lakes, seeing where the easy bites come from and then focus on those. After traction, Hacking Growth by Sean Ellis and Morgan Brown is a great next step. That book advocates continuous experimentation to find compounding improvements, e.g. once you find a good acquisition channel, how do you approach improving/scaling it and how do you go about finding new acquisition channels.
- nickthemagicman 9y ago
  Thanks so much for the info! Yeah the growth stuff and traction is great. But it's difficult to find info on the technical side of things. Like, methods for finding good marketing niches, the various types of marketing, i.e. email, facebook, etc. Also, technical tools like mailchimp for mailing, google analytics. etc.

soared 9y ago

IMO the only way to learn is to make a quick Wordpress site on one of those easy 1 click install hosts and start writing content and marketing it. (It's easy to get lost playing with the backend of websites so don't even give yourself the ability to do it)

nickthemagicman 9y ago
Gotcha. I don't even know where to start though. There's so much info to sift through. lol.
- soared 9y ago
  Get a free yoursite.wordpress.com blog, write about something you enjoy, start posting links and content in forums/social media/etc. Install analytics and poke around. All the articles/etc are good starting grounds, but you just have to build something, mess around, and break it a couple times.
- DoreenMichele 9y ago
  What are you trying to market? Who is your target audience? Where can they be found? What other things do they have in common besides a potential interest in the thing you want to promote? What is your price point? Does it all need to be free, or can you throw some money at this? Answer those questions and it should start narrowing down a place to begin.
  - nickthemagicman 9y ago
    Yeah but I'm sure there's technical tools for digital marketing that cross all of these boundaries.
codingdave 9y ago
That is just one kind of digital marketing. Getting traffic to a site is not the same thing as getting a business to buy a product. And selling a SaaS product is different then selling a service or a physical device. Every different goal has different channels that will work, different audiences, and thereby needs different marketing plans. To really understand digital marketing, you first need to understand marketing in general, and then learn how to apply it to digital channels.
- soared 9y ago
  Yeah but driving traffic to a blog teaches the basics and core ideas. What is seo, what is ppc, what is good copywriting, how to find a niche, pick an audience, learn analytics etc. Won't teach you everything, but its how I got started.

ssharp 9y ago

Yes, many are trying to sell you something but the amount of content available for people seeking information on digital marketing is enormous. As a digital marketer, what I've found most lacking in most digital marketing guides and articles is the one-size-fits-all approach. Having worked in-house for a few brands at this point in my career, what works well for business does not work well for another. I've worked for businesses where you'd be hard-pressed to get three sales from Facebook ads a month despite significant spending. I've worked for others where you go through periods where it's almost impossible to fail when spending money on Facebook ads. My advice is to build a framework/approach to what you're doing so that you can operate with flexibility in any situation. Once you have that, you can better contextualize any article you read and once you're familiar with how the different channels perform/operate for what you're trying to market, you can really contextualize anything you hear/read. A great start is reading Traction by Gabriel Weinberg. That book outlines typical channels you can try and acquire customers from. The book advocates casting reels in many lakes, seeing where the easy bites come from and then focus on those. After traction, Hacking Growth by Sean Ellis and Morgan Brown is a great next step. That book advocates continuous experimentation to find compounding improvements, e.g. once you find a good acquisition channel, how do you approach improving/scaling it and how do you go about finding new acquisition channels.

nickthemagicman 9y ago
Thanks so much for the info! Yeah the growth stuff and traction is great. But it's difficult to find info on the technical side of things. Like, methods for finding good marketing niches, the various types of marketing, i.e. email, facebook, etc. Also, technical tools like mailchimp for mailing, google analytics. etc.