It sounds fairly reasonable to me. You design a cool app but it evolves into something much more than what you envisioned. You are still passionate about it but

It sounds fairly reasonable to me. You design a cool app but it evolves into something much more than what you envisioned. You are still passionate about it but it doesn't mean that you have to be a compulsive user. Same story with several employees / key executives. There are there to perform a role, maybe manage engineering, run finance etc. They really don't need to be immersed in the app to do that, neither should they be expected to.