There is a law in California against using someone's likeness without their permission. NPR's Planet Money podcast did an episode about it called "Frank Sinatr

There is a law in California against using someone's likeness without their permission. NPR's Planet Money podcast did an episode about it called "Frank Sinatra's Mug": https://www.npr.org/templates/transcript/transcript.php?storyId=459116467 https://www.npr.org/templates/transcript/transcript.php?stor... The actual law: "Any person who knowingly uses another's name, voice, signature, photograph, or likeness, in any manner on or in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of products, merchandise, goods or services, without such person's prior consent, or, in the case of a minor, the prior consent of his parent or legal guardian, shall be liable for any damages sustained by the person or persons injured as a result thereof." This particular case seems to be straightforward breach of contract, though. The company had already licensed Grumpy Cat for one product, but then added Grumpy Cat onto other products they didn't have a license for.