Burger King could pay for a larger store, with wider queues, but they're disincentivised from doing so without pushing the extra overhead onto the customer. Sa

Burger King could pay for a larger store, with wider queues, but they're disincentivised from doing so without pushing the extra overhead onto the customer. Same with Netflix, they could pay all of the tolls with all the of the ISPs, but do you really think they wont push that cost onto the user?