In the UK, skytv stated free to air, with adverts, with movies being subscription but no adverts. Then they introduced subscriptions around 1994 to all channel

In the UK, skytv stated free to air, with adverts, with movies being subscription but no adverts. Then they introduced subscriptions around 1994 to all channels, but kept adverts. I don't subscribe to sky, but I used to, until I saw that the revenue from advertising was tiny - by increasing subscription prices by 10% they could get rid of adverts and remain revenue neutral. If you don't offer an advert free product I won't buy it. When Netflix and amazon inevitably start adverts, I'll go back to DVDs. If they aren't available then torrents it is. Advertising is a scourge on civilisation, it costs trillions of dollars in lost time each year in the US alone.