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You mention that you hear about most things through social channels. What are the chances those channels found out about those products through ads? I don't ne
by Klathmon 9y ago
You mention that you hear about most things through social channels. What are the chances those channels found out about those products through ads?
I don't necessarily see ads as a bad thing. As a consumer, I want to know if there is something that can improve my life or that I want. Once I canceled cable in my house, I found I stopped going to movies. This was actually a sad realization as I wanted to see a lot of them in theaters, but missed that window by quite a lot because I had literally no idea they were out.
As a creator, obviously ads are a fantastic way to get your product or service out there and get the ball rolling.
I don't want ads to be disruptive, but I also don't want them to be ignored completely. Finding that line is the hard part, and I'm hoping it's possible.
- ramblenode 9y ago> You mention that you hear about most things through social channels. What are the chances those channels found out about those products through ads? I hadn't considered a sort of diffusion process for ad reach, and it's an intriguing point. I can't recall a specific instance of this, although I would actually be surprised if it hasn't happened. My immediate social circle of friends and colleagues is similar to me, but even several degrees of separation out I could see a relevant product percolating through my extended network and reaching me by word of mouth. > I don't necessarily see ads as a bad thing I don't view them as inherently bad in theory, but my experience is almost never positive. Mass market ads feel like a drain on my time and attention without benefit. On the other hand, targeted and relevant ads will be paid for with my personal data, which carries risk to my privacy. Neither side of that trade-off is attractive. The time I do appreciate ads is when I'm shopping or getting offers from a merchant I've done business with, which of course excludes a large number of offerings I would and wouldn't be interested in.