When your opponent will win at any cost, sometimes you just have to do the same. We saw bad (but winning) analogies in the UK media with the refendum on voting

When your opponent will win at any cost, sometimes you just have to do the same. We saw bad (but winning) analogies in the UK media with the refendum on voting reform[0]. Ultimately the pro-reform side didnt have good analogies, and people failed to understand what they were voting for. FPTP is easy to explain and feels fair when explained in the laziest way. "One person, one vote" was the winning campaign slogan. Powerful stuff. [0] https://en.wikipedia.org/wiki/United_Kingdom_Alternative_Vote_referendum,_2011 https://en.wikipedia.org/wiki/United_Kingdom_Alternative_Vot...