>I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like

>I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like Walmart or Amazon in that you can buy from thousands of different brands, but you rarely actually know what brand you’re buying…you just know “I got it from Amazon.” Medium has pretty much always pushed the stance that they're the "face" of the blogs on the site. You're not hosting your blog on Medium, you're writing for Medium. Heck, their "our story" section says right at the top: >Medium taps into the brains of the world’s most insightful writers, thinkers, and storytellers to bring you the smartest takes on topics that matter. So whatever your interest, you can always find fresh thinking and unique perspectives. That's pretty clearly "Medium has great content", not "look at these excellent bloggers". They're a curator / reading platform, intentionally emphasizing the value you get from Medium itself. Given that stance, loss of brand identity seems like a pretty natural outcome.