I don't understand why anyone posts on Medium. If you are an individual, a github blog is easy to set up and completely free. If you are a business, I don't und

I don't understand why anyone posts on Medium. If you are an individual, a github blog is easy to set up and completely free. If you are a business, I don't understand relinquishing control and diminishing your brand. Whenever I visit Medium it asks me to create an account, which is mildly annoying. Id' be worried Medium will increase the annoyances to a point you'd have no choice but to move elsewhere, which is a hassle.