It stays artisanal because you can modify and craft your product even after it is shipped and used, now in real time with web apps. It’s a quite unique mix of c

It stays artisanal because you can modify and craft your product even after it is shipped and used, now in real time with web apps. It’s a quite unique mix of constant craft and creative changes with world scale instant distribution of these artisanal changes. There is right now a programmer-artisan crafting some Google/Facebook/Startup code and this code will directly change the product. No intermediate. It’s a lot more like radio and talk tv –where talents have to recreate each day their entire show, and creating the show is producing it– than the toy industry, where creation and production are entirely separate processes.