I read a while ago that it's actually going well for them. Couldn't find the article I read then but here's another: http://www.digitaljournal.com/business/guar

I read a while ago that it's actually going well for them. Couldn't find the article I read then but here's another: http://www.digitaljournal.com/business/guardian-newspaper-avoids-a-paywall-but-bets-on-reader-support/article/508597 http://www.digitaljournal.com/business/guardian-newspaper-av... The key point to note there is reader revenues surpassed ad revenues in 2016.