Like Mastodon et al, this doesn't need to be built on traditional incentives. The incentives are that you want to share cool videos with people. Any one server

Like Mastodon et al, this doesn't need to be built on traditional incentives. The incentives are that you want to share cool videos with people. Any one server that gets overloaded with users encourages others to host another server and build a community on it, and the load (and the cost) naturally balances and is distributed across the whole network.