To compete with Bing's visual search, perhaps? http://www.bing.com/visualsearch http://www.bing.com/visualsearch Also, the domain is a nice bonus. The future o

To compete with Bing's visual search, perhaps? http://www.bing.com/visualsearch http://www.bing.com/visualsearch Also, the domain is a nice bonus. The future of search lies in recommendation and personalization, and Google will eventually want to build a brand to compete with Facebook in that space.