The adage “You Either Die A Hero, Or You Live Long Enough To See Yourself Become The Villain” feels especially true in software. It's been intriguing but disap

The adage “You Either Die A Hero, Or You Live Long Enough To See Yourself Become The Villain” feels especially true in software. It's been intriguing but disappointing watching Medium transition from a site that cared a lot about enhancing the readability of the average blog, to a site that cared a lot about forcing sticky engagement. I understand why they did it ($$$), but I long for the days when there were no popups, no fixed bottom bars saying "download the app" etc. It's easy to take medium's appearance for granted now, but when they launched, their implementation was game changing. Much of the improvement in blog readability, especially in the SaaS space, feels like it can be attributed to learning from and emulating the (longstanding) typographical principles Medium put forward.