From the article [emphasis mine]: > On top of that, the amount of views a given article would get ultimately weren’t that impressive. At least not much/any mor

From the article [emphasis mine]: > On top of that, the amount of views a given article would get ultimately weren’t that impressive. At least not much/any more than our own blog (given we’d already built up a nice readership). That's a crucial point made as a side remark. They had already done the hard work of building audience for their own hosted blog, to the level of getting around 10k views on posts already. So, this was about the author hoping for even bigger numbers and perhaps visibility to new audience. Which apparently didn't happen to any significant level.