This doesn't seem like a lot of money to me. If there's only 10 people on one of the top 10 biggest websites in the world who are breaking 100K for creating con

This doesn't seem like a lot of money to me. If there's only 10 people on one of the top 10 biggest websites in the world who are breaking 100K for creating content, which is the site's value, then the only ones making out are the owners of the site (google). Conversely, take the app store as a content platform. There's hundreds of iphone developers who are breaking 100K. Granted, the skills required are different, but ROI on the iphone platform seems much better.