I don't know how or to what extent it's organized, but I've noticed a considerable effort promoting C++ per se (not scoped to a particular dialect/platform/prod

I don't know how or to what extent it's organized, but I've noticed a considerable effort promoting C++ per se (not scoped to a particular dialect/platform/product) in the past ~5 years. Outlets like isocpp.org and CppCon seem to have done a lot to raise the profile of the language.