I know they earn a lot more from ads on google properties than on third party sites, you can see it in their financial docs. It's something like 80% of their re

I know they earn a lot more from ads on google properties than on third party sites, you can see it in their financial docs. It's something like 80% of their revenue. So we know embedded ads all around the internet aren't challenging it in any way. That said I don't know what percentage of their "google property" ad revenue is youtube, gmail, etc. Maybe they're cash cows? I'm inclined to think it's still mostly search though simply because it's the most valuable source of lead. One where the consumer has buying intent. Searching for a new car Vs trying to watch a show and having a car shown to you before it.