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Actually the checkout experience is a small factor in Amazon's success (in online retailing). The main factors are 1) Big selection 2) Fast and convenient deli
by nicodjimenez 9y ago
Actually the checkout experience is a small factor in Amazon's success (in online retailing). The main factors are 1) Big selection 2) Fast and convenient delivery 3) Low prices. The checkout experience just a small subset of point #2.
- rbres 9y agoRight. There are a lot of elements of ecommerce success. Building a compelling online storefront, for instance, is a big one (thus Shopify, Bigcommerce, Magento, Demandware, WooCommerce, etc). We're not here to solve everything around online commerce, at least not yet, But, the payments stack (checkout, fraud, internationalization, etc) is really difficult and results in substantial lost revenue. By helping convert 10%-50% more orders, we help businesses grow faster. That's our very simple goal.
- mgkimsal 9y agoIt's still a factor for me when shopping, because I know they'll have my info already, I know the process, I'm not re-entering a bunch of stuff, etc.