Agreed that Amazon is actually not the best at checkout, especially on mobile. What we're referencing is the fact that Amazon is able to invest $100M's and 100s

Agreed that Amazon is actually not the best at checkout, especially on mobile. What we're referencing is the fact that Amazon is able to invest $100M's and 100s of engineers into optimizing the checkout experience. Others really struggle. And, there are hundreds of things you can do to optimize checkout. Here's one study with examples: https://baymard.com/checkout-usability https://baymard.com/checkout-usability We do all those things. We invest the engineering resources to perfect checkout so that you don't have to. Even our checkout today is not perfect, but it's way better than the one's we replace. And will continue to improve with every deploy. "Amazon-like" can be a bit confusing. Really it appeals to our vision to help every online business compete with Amazon by optimizing their payments flows. And hopefully even create a superior-to-Amazon experience.